Thursday, January 17, 2008

Electric Horseman Are Getting Attention

 Another flyer came in my mailbox yesterday about a horse show. After quickly glancing at it, I threw it in the pile of magazines and "stuff" to be read at a later date.

I'm sure the content was carefully thought out to provide the information about the show classes and the printer spent time balancing the copy so that it was pleasing to the eye. It was printed on quality stock and had a mailing label neatly attached. It was mailed well in advance of the show date.

I spent little time looking at it because it was in living black and white and was just, yawn, boring. Don't misunderstand, printed black and white promotional material conveys the message adequately, if you can get my attention to read it.

Get my attention. That is a challenge for all people in business today. How do we get our customers' and prospects' attention?

Don't try to sell using "The Adventures of Ozzie & Harriet" programming when the customer expects "Desperate Housewives".

Try putting some wow in your marketing for your: lesson program, training clinics, horses for sale, summer riding camp, horse show, Pony Club event by using an electronic approach. Gather e-mail addresses and start a newsletter like this one to stay in contact with your group. Add photos of last year's event to your horse show flyer. We love to see our pictures. Add links to your newsletter to your website for more information.

Remember that black and white flyer on my pile? If that flyer had come to me electronically, I would have been able to click on links to:

a website to see photos of the past event
read more information about the show including testimonials of past show participants
see a photo of the stabling available
mapquest to see how far away the show is
see availability for overnight lodging
read about the food available at the show and about the best place for dinner that serves tired, slightly horsey smelling diners
download an entry form in pdf format
have someone call me or answer a question via e-mail
read a list of vendors at the show
know who the farrier and vet on call are
You get the idea. Going electronic with your business marketing will give your business or event the excitement it needs to stand out from the hypnotic effect of black and white printed marketing. If you are trying to attract customers with Ozzie Nelson's three page manual on marketing maybe it's time to create a new buzz with colored fonts, e-mailed announcements, color photographs, a website with more information.

How can I help? Shout, call or e-mail me. Just DON'T write me a letter. Neither of us has time for that any more.
Doug Emerson helps Professional Horseman create more profit in less time. Free newsletter subscription at http://www.ProfitableHorseman.com

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Tuesday, December 25, 2007

Instrument Technicians and Dual Trade Electricians - The Backbone of Industrial Companies

Recent government studies have revealed the fact that there is an acute global deficit of blue collar laborers in present, the crisis regarding manual workforce becoming increasingly prominent in the last few decades. This phenomenon has been augmented and sustained by a pronounced migration of blue collar workers and specialized, off-contract laborers towards other work fields, generating serious employment issues to a wide range of industrial companies that depend on such categories of workforce in order to sustain their activity.

In present, it can be very difficult for most companies to quickly fill their job vacancies with skilled and reliable blue collar workers. The task of finding and recruiting specialized, preferably Trade qualified blue collar workers can be very challenging, time consuming and costly for major industrial companies. However, these impediments can be effectively overcome with the aid of reliable, professional recruiting company that specializes in providing effective, professional services to industrialized business in search of experienced blue collar, Trade qualified personnel.

Major recruiting agencies offer a wide variety of services, helping company owners in the process of hiring skilled and trusty blue collar workers, with or without contract. Blue collar workforce recruiting companies primarily specialize in recruiting and mobilizing experienced Instrument Technicians and Dual Trade Electricians to proximal or remote worksites, where they can sustain their activity for the businesses that require their services. Although some blue collar workforce recruiting companies usually specialize in the Instrument and Electrical fields, they can also help clients in hiring and establishing a solid team of various other qualified workers, including fitters and boilermakers.

Instrument Technicians and Dual Trade Electricians are by far the most requested qualified blue collar laborers, as they have an extended set of vital roles inside any industrial company. Instrument Technicians and Dual Trade Electricians can sustain a wide range of activities, fulfilling important tasks regarding maintenance, repairs, instrument calibrations, installation, elaborate verification, and even upgrade. The back bone of virtually any industrial power plant and other industrial companies, Instrument Technicians and Dual Trade Electricians fulfill an extended set of vital roles.

If you are the owner of a company or industrial business and you wish to find skilled Instrument Technicians, Dual Trade Electricians or other categories of specialized blue collar workers quickly and with minimal effort, the best thing to do is request the services provided by a serious recruiting agency. Whether you are interested in on-hire or contract blue collar personnel, single or multiple hiring, a solid blue collar workforce recruiting company can satisfy your requirements with professionalism, providing you with the best trained workers you can find! Ask for the help of such a company and you are guaranteed to establish a solid, compact and experienced blue collar project team in no time! Fill your Instrument Technician and Dual Trade Electrician job vacancies the easy and safe way by relying on a professional, serious recruiting company.

So, if you want to find out more information about Instrument Technicians or about Dual Trade Electricians, we recommend you to click these links.

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Sunday, December 2, 2007

What Does An Electrician Cost?

 

When you need electrical help, an electrician is your best choice. Of course, you have to pay for them, so what kind of expense are you looking at?

There is no definitive guide to the price of electrical work done by a qualified and licensed electrician in the United States. The price of their services and of electrical work in general will vary widely from electrician to electrician. It will also vary from area to area. Competition is generally good for the consumer and shopping around for a good price for your electrical work is going to enable you to find the best price.

Price is only one factor to consider. The importance of quality electrical work demands that you consider skill and experience on at least an equal footing with price. Reputation is important to any tradesmen and there are always ways of determining the reputation of an electrician before you engage his services. It is a good idea to do this before you need to do it. It is much like having a family doctor. A good working relationship with an electrician should be established before an emergency situation arises. This would be even truer with a contractor, of course, but applies to a homeowner as well.

The electrician’s price will usually be broken up between labor and parts much like an auto mechanic. The majority of electrical work is going to require materials. Even troubleshooting jobs will uncover faulty equipment that needs to be replaced. The electrician will often have a mark up on equipment, but also purchases it in bulk and at a discount. Even with a mark up, the cost passed on to the consumer would likely be lower than the cost of purchasing the equipment in advance. Also, when the consumer purchases the equipment himself, he is giving up one of the advantages of the experience of the electrician and risks getting the wrong item for the job.

Labor costs can vary widely from electrician to electrician as well. Larger electrical firms calculate labor charges based on the hourly wages of the electrician. This figure is marked up sufficiently to cover the wages plus the additional costs of an employee. It will also include a profit margin for the electrical company. Individual electricians set their own hourly labor rate based on their experience and the competition in their local area. Often, labor rates will be at a premium for emergency jobs on weekends or after hours. Often there are call out charges for these unusual situations.

There is no doubt that electrical work is not inexpensive. The prices charged by electricians sometimes tend to encourage some to attempt to do jobs themselves. It would be well to consider that the electrician is earning his money for his experience. He has undergone a great deal of training and understands the code requirements of your area. He also understands how to perform his work safely, and to ensure the safety of the work he does. In other words, the electrician’s price is worth it and can be considered money well spent.

Find an electrician at ElectricianCompanies.com.

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